Senior Copywriter, Bath & Body Works - Columbus, OH
Job ID: 37451
Reynoldsburg, OH, USA
Bath & Body Works Ranked America's #1 Fragrance & Soap Brand!
As Senior Copywriter, you will be a key member of the Creative Team who will: Help establish & elevate the brand voice for the World's Best Fragrances. Conceptualize & lead brand-wide projects, fragrance launches and reactive marketing from start to finish. Ensure consistency between written & visual messages. Write copy that maintains a comprehensive understanding of our target customer & brand.
Reports to the Copy Manager.
ROLES & RESPONSIBILITIES
- Contribute to the concept development, design and execution of creative marketing materials while working closely with members of the strategic, merchant, design and visual presentation teams
- Partner with marketing creative design team(s) on campaigns and concept brainstorming
- Provide recommendations for brand messaging to achieve brand elevation
- Present work as appropriate to team members across the creative teams
- Keep up with fashion and marketing trends through magazine, online and field research
- Execute projects from start to finish, which includes actual writing, delegating work, meeting with cross-functional partners and reviewing creative briefs
- Provide final copy sign-off as needed
- Partner with creative operations team, ensuring smooth transitions from start to finish
- Performs special writing projects as assigned
- Train and/or assist less experienced copywriters or consultants
- Proofread for clarity and consistency of style
- Partner with web team, merchants & store operations to maintain consistent brand voice
- Own calendar and timing approval decisions
- Make recommendations regarding content/style/accuracy/hierarchy of messaging/image
- Bachelors Degree in Journalism, Creative Writing or Communications
- 5+ years of retail or agency copywriting and editing experience
- Must be a strong creative thinker who can create lasting marketing campaigns
- Proven ability to communicate with all levels across different functions
- Ability to work under deadline pressure
- Excellent proofreading skills and attention to detail, as well as a holistic vision
- Strong influencing skills coupled with ability to accept different points of view and feedback
- Ability to translate brand strategy, creative strategy and big picture to ensure effective direction and execution of all concepts
Personal care. Redefined.
For the past two decades, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products and an emphasis on innovation from nature, Bath and Body Works is destined to become the ultimate personal care destination.
Combining the introduction of spa products that are easily used at home with the incorporation of simple rituals into daily life, Bath and Body Works is committed to helping consumers improve their emotional and physical being. Bath and Body Works has accomplished this by combining traditional spa treatments with botanical and natural ingredients, then developing an extensive collection of advanced, easy-to-use personal care products with proven effectiveness.
Bath and Body Works, a member of the L Brands family, has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products and an emphasis on innovation from nature, Bath and Body Works is the ultimate personal care destination.