Sr. Analyst, Strategic Offer Analytics & Forecasting - Victoria's Secret Direct
Job ID: 37042
Reynoldsburg, OH, USA
An individual contributor position whose role is to support offer and customer program strategy via strategic analyses and forecasting. The offers and customer programs are used to drive incremental sales, to optimize profitability, and to build customer acquisition/retention and brand loyalty. The goal is to provide analytical insights, recommendations, and accurate forecasting to influence and optimize the business.
Work with Marketing Offer Strategy team in developing forecasts for individual offer performance (i.e. redemption's, incremental sales, average order value) for in-season and future season budgeting.
Work with Email Planning team in developing forecasts for individual emails.
Partner with cross-functional teams (i.e. other Marketing, Finance, Planning, Merchandising, Stores) to get needed inputs for maintaining, updating, and building forecasts.
Assess and understand the impact of strategy changes to offers and emails on business trends.
Review past offer & email performance, business trends, and testing results to influence thinking for future forecasts.
Maintain databases of offer & email performances that include all key metrics and levels of marketing & website real estate support. Use these databases to report performance to the business on a weekly basis.
Attend business strategy meetings as needed share results, insights, and recommendations regarding offer and email performance.
Perform adhoc analyses in support of specific analytical questions. Effectively communicate insights from analysis to wider team.
A high degree of analytical curiosity that leads to comprehensive data acquisition and analysis.
Inquisitive nature, desire to understand and communicate underlying business drivers and performance
Ability to prioritize and manage multiple projects simultaneously and meet aggressive deadlines.
Ability to thrive in a highly quantitative, fast-paced environment.
Ability to work independently with limited supervision.
Excellent written and verbal communication skills with the ability to influence.
Excellent Excel and spreadsheet capabilities.
Working knowledge of Forecasting.
Undergraduate Degree in Finance, Economics, Mathematics, or Statistics preferred.
3-5 years of financial, planning, marketing or economics-related experience.
Experience in a Direct Marketing/ Retail/ E-commerce environment, preferred.
Forecasting, modeling, or planning and analysis experience required.
Knowledge of SAS, SQL, Business Objects, MicroStrategy, or other query tools a plus.
NOTE: MAY PERFORM OTHER DUTIES AS ASSIGNED
Victoria's Secret, a member of the Limited Brands family, is the most powerful, best-recognized and sexiest lingerie brand in the world. Victoria's Secret inspires confidence with fashion, glamour and a touch of fantasy through its assortment of intimate apparel, beauty products, sleepwear, hosiery, and more. The Victoria's Secret brand, from its one-of-a-kind broadcast fashion show and supermodel Angels to its iconic striped shopping bag are known and desired the world over.