PINK
Victoria’s Secret PINK rewrote the book on what it means to be aspirational. Our dominant, fully-articulated collegiate lifestyle brand has become the brand for college girls with high aspirations of their own. PINK reflects the spirit, humor, optimism, and self-confidence of our customers – traits we also seek when hiring new associates.
We are building on our strong intimate apparel lines, expanding our co-branding merchandising strategies with universities and sports entities, and growing our dominance in loungewear and sleepwear categories. Joining our exclusive-yet-accessible brand is a commitment to strive for greater achievement together, and our success will be realized as we take our work seriously without taking ourselves too seriously in the process. Casual but ambitious, informal yet focused – that’s PINK.